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Why the name Siraj?


Assalamualaikum,

 I always get asked the question regarding the name Siraj for my brand/business. First, let me start off by explaining what I always wanted my brand/business to represent. I have worked in executive level positions managing some of the largest retailers in the United States. Despite earning a respectable position & salary, I was not content with my career. Whether it was dealing with the unscrupulous business practices of the corporate world or managing products that would be deemed unlawful in Islam, I found myself in a difficult predicament. I wanted to make a living in the business world supporting myself and my family, but at the same time I wanted to do this in a way that was congruent with Islamic business practices. Not only that, but I wanted to set another goal of representing Islamic business practices by having honest pricing, appropriate store atmosphere, trustworthy product, ethical advertising, protecting the environment, respecting my employees, giving back to the community, etc. These all seem like basics that should exist in every business environment, but with my 20+ years of experience, I've seen these terms utilized more as a marketing tool to establish a false image than they are as business practices.

So, that brings me back to the name. A beautiful name of the Prophet Muhammad (Peace Be Upon Him) that may be slightly less common among Muslims today is the name Siraj. Allah (Subhana Wa Taala), in the Holy Qur’an, uses the word ‘Siraj’ referring to him as an illuminating light. The Prophet (Peace Be Upon Him) is a guiding light for humanity from the darkness of disbelief, tribal wars, and wantonness, to the belief in Allah, and preserving the sanctity of human life and morality. I chose the name Siraj because I want my brand/business to be an illuminating light to the business world. I believe that if you truly invest into doing things the right way (i.e., Islamic Business Practices) you can be successful in the business world.
Some naysayers would express, either with their comments or by their facial expressions, that it simply would not work; delineating a myriad of reasons. To this I remind myself of the well-known story of the Prophet Ibrahim (Peace be Upon Him) and Nimrod. I remember hearing the story when I was younger in which Nimrod lit a great fire and had Prophet Ibrahim (Peace Be upon Him) thrown into it. While a crow was carrying brushwood to throw into the fire, an ant was carrying some water. When the crow saw that the ant was carrying water, he asked the ant mockingly: “What are you going to do with that water?” When the ant said, “I’m carrying water to put out the fire into which they will throw Ibrahim,” the crow laughed and said: “The water you carry cannot possibly put out that huge fire.” The ant said, “That’s all right; it might not be sufficient, but I will have at least demonstrated my allegiance.

I hope you enjoy your shopping experience and I look forward to working and supporting members of our Ummah in order to see them thrive and seek the pleasure of Allah (Subhanahu Wa Taala). Please feel free to contact me with any questions, comments, or concerns and I look forward to sharing more blogs with you in the future, inshallah.

JazakAllah Khair,

Cemil Tutkun, Founder/CEO
Siraj


1 comment


  • Rob

    Knowing you personally I can honestly say you are a beacon of light for all the lives you touch. Your honesty and sincerity are second to none. I am sure every one who knows you will agree that our lives are a lot brighter because you became a part of them.


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