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Why the name Siraj?

Assalamualaikum,  We always get asked the question regarding the name Siraj for our brand/business. First, let us start off by explaining what we always wanted our brand/business to represent. We have worked in executive-level positions managing some of the largest retailers in the United States. Despite earning a respectable position & salary, we were not content with our careers. Whether it was dealing with the unscrupulous business practices of the corporate world or managing products that would be deemed unlawful in Islam, we found ourselves in a difficult predicament. We wanted to make a living in the business world supporting ourselves and our families, but at the same time, we wanted to do this in a way that was congruent...

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